The JJ I Preseason Training sneakers retail for $99.
The sportswear store chain kicked off the Houston Texans star’s JJ I Preseason Training shoe drop on Friday by showcasing the footwear around an ice sculpture at one of its stores, and more fanfare will be made of the release with four events scheduled in the football team’s state throughout August.
Retailer Academy is celebrating the release of J.J. Watt’s new sneakers for Reebok with events throughout August.
11-12 and Aug. 19, featuring a mini combine inspired by the athlete, chances to win prizes, and an opportunity to try on the kicks, according to the retail chain’s website, which will be helpful to female customers seeking the right fit.The Reebok JJ I Mobile Try-On Tour will stop at four cities beginning Tuesday and on Aug.
Shoe sizes come in every half-size from 3.5-14; available for men and boys, however the brand has published online a size conversion chart for women.
Reebok’s JJ I Preseason Training sneakers.
The sneakers in the Watt collection are available in the original white colorway, which debuted last month and quickly sold out, and the new follow-up style — a navy blue colorway.
The footwear is available via Reebok.com, at Academy stores and other select retailers for $99.98.
The Preseason Training sneaker drop on Aug. 5 arrived with favorable timing for Watt’s fans in Texas, as the state had a tax-free weekend on apparel, footwear and school supplies under $100 through Sunday, Aug. 7. State officials estimated the lift on sales tax will save consumers $92 million.
NFL star J.J. Watt holding his new signature shoe with Reebok, the JJ I.
Throughout the month of August, several other states will lift sales taxes on everyday-use footwear (not cleats or comparable specialized shoes enhanced for sports) in support of back to school shopping, including Connecticut (Aug. 21-27; items under $100) and Maryland (Aug. 14-20; items under $100).
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