A study published last December in PLOS One said maritime plastic totaled at 268,940 tons, broken down to 5.25 trillion particlesor some 700 bits for every individual on Earth.A 2012 paper from the World Society for the Protection of Animals estimated that each year, some 57,000 to 135,000 whales are entangled by plastic debris, not to mention possibly countless different creatures, such as birds, turtles, fish, and other species that ingest or are otherwise affected by the plastic.Total damages created by sea plastic are estimated at $13 billion per year.The recycling project would also help educate users about sea plastic, even since it eliminates some of their garbage in the environmentA sexy product has become the most efficient advertising for a cause, Parley says on its website. It’s the best proof of concept for a new technology, an advanced material, and provides customers an easy choice to do the right thing.How does a firm cope with change? Its a question that looms large for several executives that are trying hard to keep up with the breakneck pace of business. People who fail to answer it can face loss of market share, or, in extreme cases, financial ruin. All too frequently, companies respond to these pressures by fixating on the future. What will consumers need? Where will technology take us? Which are the most critical emerging business opportunities?
The impressive adidas Futurecraft MFG released in very limited quantities yesterday, and if you’re reading this, more than likely you missed out. True to the shoe’s name of “Made For Germany”, the robot-constructed sneaker dropped in very limited quantities at Solebox in Berlin, and the shop has provided a few recap photos of the release for all of us that couldn’t be there. Check out the launch of the Futurecraft MFG here, and stay tuned for any further releases of the amazing sneaker.