Unless you’ve been hiding under a rock or just prefer watching movies in the confines of your own home, you’ve probably watched Avengers: Age of Ultron in theaters. The film was great despite the obvious product placement that littered the movie, like when Quicksilver strapped on a pair of adidas Boosts when he and fraternal twin sister Scarlet Witch joined forces with the good guys. That grey pair has been available for purchase for some time, but there’s actually some more colorways inspired by Iron Man and Captain America as well, if you feel inclined to represent your favorite super heroes. Check out the adidas Response Boost Techfit LTD below and purchase now directly from adidas.
Adidas grew steadily throughout the 1950s as association football (soccer) players changed into the companys shoes, which were light in weight and featured screw-in cleats. The business then developed a line of sporting products, introducing football footballs in 1963. Four years later Adidas began to produce apparel. For several years Adidas has been the biggest name in athletic sneakers, but competition increased throughout the 1970s, especially from newer firms like Nike. Adi Dassler expired in 1978, along with the firm experienced falling market stocks during the 1980s, despite having an innovative endorsement handle the rap group Run-D.M.C. , creators of the hit song My Adidas (1986). (The company was to ally with hip-hop at a 2016 deal with the rapper and entrepreneur Kanye West.) Between 1990 and 1993 Adidas was owned by the scandal-tainted French firm executive Bernard Tapie, who failed to revive it. The business was offered to investors who brought in another Frenchman, Robert Louis-Dreyfus, as chief executive officer and chairman. Under his leadership, Adidas acquired the Salomon Group in 1997. Though best known for winter sports products, Salomon also possessed the golf supplier TaylorMade. Adidas was renamed Adidas-Salomon AG and moved into retailing, following the lead of Nike, in 2001. In 2004 the firm entered a thriving partnership with the clothing designer Stella McCartney.In 2005 Adidas sold Salomon but held to the TaylorMade brand. The next year that the corporate name was changed back into Adidas AG.